Autoresponders Can Be Used For Brick and Mortar Stores Too

If you own a brick and mortar establishment such as a restaurant, retail outlet or any kind of business that depends on walk in traffic for your survival, you should be using an autoresponder system.  What is an autoresponder?  We have all gone to websites where they have asked us to fill out a short form providing your name and email address.  After you submit this information to that website, you get a response back into your email giving you the information you requested.  This is an autoresponder.  From filling out that form, you may even get a series of letters over several days or months from that company telling you about upcoming sales or giving information about a certain product.  When autoresponders are used correctly, they can be a valuable tool in not only retrieving information from customers but also sending your customers information and keeping them informed for weeks and even months or years about the products your business has to offer.

So how can an autoresponder benefit you as a store owner?  When a customer comes into your store to do business with you, set up a guest book asking them to give them their name and email address to receive information about promotions and discounts your store can offer them.  By doing this, you can keep in contact with your customers via email and with your autoresponder, you can send them a series of letters keeping them in the loop about what is going on with your business. 

You can promote things like:

*Discounts off meals such as buy one meal and get the second at half off.

*Inform your customers on close-out items in your store that are specially priced.

*Send them coupons in your letters so they are prompted to use them in your store.

These are just a few examples of what you can do with an autoresponder series of letters but there are many more ideas that can be implemented by just using your imagination.

What comes first when using an autoresponder system?   You first must purchase the system from a reputable company on the Internet.  There are several companies out there that are extremely trustworthy and reliable and charge a small monthly fee for their services.  Look around and choose the one you feel works best for you.  After your purchase, there are most likely detailed instructions that come with your autoresponder telling you how to load your letters into your system and how to enter your client’s names so they start receiving your promotions or updates on a daily, weekly or monthly basis.  This is a very inexpensive way to promote your store and I know you will find it very beneficial to increasing your customer base.

To sum this up, a good autoresponder system can:

*Engage your readers with visually stunning newsletters.

*Bring visitors back to your store with targeted follow up messages.

*Quickly build rapport, brand recognition, and customer loyalty.

*Automatically deliver product information and training.

*Quickly Create repeat visitors and repeat sales.

I hope this opens your eyes to an inexpensive highly effective way to bring more business into your establishment.  In these times when every penny counts, finding efficient productive ways to advertise is a must for your business to survive.

For more information about getting your own autoresponder system, please fill out the form below.

Mike Powers